Moreover, the word "Hip" represents the word "Hip as in human body part; that's anatomically complex and very important, contains over 15 muscle which responsible for humans' flexibility and mobility. And "Hip" as in following the latest fashion, especially in popular music and clothes.
Lastly, the monogram of the alphabet "&" depict the symbol of the heart. This represent positivity and the urge to spread love and all the good things. Furthermore, the brand wants to encourage the customers to have and feel love every time they encounter the brand or when they encounter some- one's who's wearing Hip&Tell